Ark Online is “unique”, because it does not have a retail outlet: it is a 100% eCommerce website.

In planning its development, using our proprietary Content Management System, there was strong focus on the visitor experience: all the areas had to be quickly browsable and the sale process had to be quick and easy for the visitor.

Complementing this with a strong Order Management System, along with flexible shipping options, has been a driving force in growing the usage on this website.

Also, the ability to use coupons to drive more sales and encourage visitors has proven a very valuable marketing tool.