In an increasingly mobile-oriented world, page loading speed is more important every day.
So, the AMP Project‘s main purpose is to make mobile content available as fast as possible. It has been shown that about 40% of Mobile users leave a web page if its loading time is more than 3 seconds.
You can see that this is bad both for the user, who won’t see your content, and for you, because you will have lost a potential meaningful visit.
Test AMP search results with the demo provided by Google itself. Visit g.co/ampdemo from your mobile device.
If you talk to publishers about this, you will probably get them interested!
What is the difference between AMP and mobile-friendly pages?
The one on the left, is an example of non-AMP responsive design. You can see the header, the menu, the search box and other elements appearing.
On the right, instead, there is the AMP version of the same page, stripped down to mostly the actual images and content.
Even if AMP are indeed mobile-friendly pages, their difference lies in the amount of code used in the page itself.
A non-AMP mobile friendly page will most likely have code that makes animations, scrolling effects and popups appear on the screen. AMP pages get rid of that, without compromising the actual content: images, videos and text are left untouched.
Quoting Google itself: “We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously”. So, it is worth noting that AMP does not necessarily mean no Ads.
AMP and non-AMP version of the same page can currently co-exist without causing Duplicate Content issues. Make sure that the AMP versions your pages have a rel=canonical tag that links to the non-AMP ones.
Still, considering the sudden growth of AMP results in Google News, and the fact that Google has been placing mobile experience first for a long time now, then it’s easy to imagine that it could happen. We’ll stay on the watch for any change.
To backup your website is always important, especially before installing Core updates, so to prevent issues. Also, if your website has Plugins installed, these may not always be 100% compatible with the new version which can lead to your website becoming broken or unbrowsable.
As more and more people go mobile, a lot of work goes into getting your visitors to convert. It’s not just a matter of having quality products.
One of the mistakes you can make, as an Ecommerce owner, is to deliver a poor Product Page Design to your customers. A balance between User Experience and Content Optimisation is what you want to achieve.
If your Product Page Design doesn’t make it easy for customers to check and buy the product, then they will simply leave your website altogether.
We at Handyweb are working with more than few Ecommerce websites, so we thought we should share few tips, coming from experience. Of course, one or more of the following may represent no secret to some of you. Still sometimes they are overlooked, therefore we thought we should mention them.
Optimise your Product Name and Product Description
Good Content is part of your Product Page Design. Make sure to give your customers a clear idea of what the Product is and that it is what they are looking for. How?
1) Do your research
Know your audience – Being a shop owner, you may already know why customers should look for your products instead of others’. Find long-tail keywords you could use to attract your targeted audience.
2) Be descriptive, original and precise
Use descriptive terms and words that value the product – “Victorian China Tea Set, 7 pieces: 3 cups and saucers, teapot” is a better Product Name than just “Tea set”.
Write original Product Descriptions – Whether you are manufacturer of your own products or not, don’t just copy-paste descriptions coming from similar products you find online or from the manufacturers’ websites.
Include all valuable informations – If you think that a piece of information is valuable to your customer (Product Size, Product Weight, etc.) be sure to include it.
If you use WooCommerce as an Ecommerce Platform, it’s not difficult to provide all this information.
3) Think SEO
Include long-tail keywords – For a better Search Engine Optimisation, use long-tail keywords related to your audience in both your Product Description and Product Name.
Mind Page Title’s character count – If your Product Name is included in the Product Page Title, make sure that its character count remains between 50-60 characters.
Avoid slideshows and animations – Focus on speed. If your Product features more than one image, make the first image as descriptive as possible. Then let the user decide whether to look at other images.
Provide easy interaction – Make sure your main Call to Action (the “BUY NOW” button, if you will) is easy to interact with. If your Product also considers Quantity, make Quantity Selection easy to increase and decrease.
Iterate – Have people test your website from a mobile browser and ask them for feedback. Fix what has to be fixed and repeat.
Wishlist – Maybe your customers are interested in your Product but want to wait for a discount or simply come back later. Consider including Wishlists in your Product Page Design, maybe including an easy email reminder.
Related Products – Maybe your customers are looking for a different but similar product and didn’t know it beforehand. Put this section at the end of the page, as it shouldn’t distract customers from the Producty they’re looking at.
Up-sell – If your customers are looking at an MP3 Player with 8GB of storage, for instance, showing them the same MP3 Player with 16GB of storage could move them towards that.
Cross-sell – Once your customers have chosen the right MP3 Player for their budget and needs, they could be interested in a pair of headphones to buy along with it.
Customer Support – Be always there for your customers and visitors. Live Chat, phone, email, online forms. Make it easy for them to reach you from any part of the website, and to ask for help about a specific Product. This will make it easy for both of you.
Social Media Share Icons – Allow Social Media Share Icons (in a non-intrusive way), if you want your customers and potential customers to “work for you” by spreading the word about a Product to their peers and followers.
One of the easiest ways for hackers to access your website is because your software, like your website CMS, are not up to date. Many CMS such as WordPress often release Security and Maintenance Updates. These updates aim to close off the loopholes in security found in the previous versions.
Owners of Ecommerce Websites usually focus on delivering a high quality user experience, so that visitors will enjoy their buying experience. Other than the way products are presented, Ecommerce Security should be a crucial topic for both owners and users.
Unfortunately, most Ecommerce owners do not give enough consideration to security until something goes wrong, which is generally too late.
Hackers always try new ways to attack websites to gather information, deny access to your website, extract customer information, or redirect payments to their accounts.
Ecommerce owners have a responsibility to protect their clients against such events. Small brands, big brands they all have been attacked by hackers. The flaws in their safety can lead visitors to lose faith and trust in their services. Nobody likes having their financial and personal information exposed where they would not wish!
The good news is that you can do something to increase your Ecommerce’s security. Here are 6 quick, general tips:
1. Secure your website with HTTPS
Over 17% of online customers will leave the shopping process when they notice that a website is not secured with a HTTPS protocol.
The HTTPS protocol keeps the conversation between your website and your customers’ computer confidential. This means that when they submit their private or financial informations these are not easily subject to being intercepted by hackers.
You can notice whether a website, page or service is HTTPS-secured just by looking at the URL bar of your internet browser. If there is a little lock icon, or if the URL of the website starts with “https://”, then it is HTTPS-secured, otherwise is not.
Some browsers warn you when a website is not HTTPS-secured but you should always be wary when you are about to provide personal or financial informations.
2. Use strong passwords for your website accounts and change them frequently
Clients often ask us for easier passwords to remember for their website accounts. While we do not force them to keep their passwords strong, our suggestion always points towards that direction.
A strong password has at least 15 characters, is composed by both lowercase and uppercase letters, contains numbers and symbols (such as ? % ^ $ *). You can use this useful website to create a strong password.
3. Backup your website often
If you don’t do this yourself, arrange with your web developer to set up an automated website backup, possibly away from your premises.
This is a low cost solution that avoids a nightmare situation if your website ever gets hacked and all your products disappear.
4. Log out of your website when you’re not working on it
Frequently we find out that clients do not log out of their website and just walk away from the computer that remains logged on.
5. Avoid Open Wi-Fi hotspots when managing your website
Wi-Fi is great and, of course, we all love free Wi-Fi! Security levels on free Wi-Fi are often limited, though, and can easily be hacked.
This means that anything you type while connected to such Wi-Fi is open to being captured and used by hackers.
Being careful about what you do on free Wi-Fi is a general security rule and we share the common strong suggestion to wait until you are using secure connections before you use a credit card or give banking or password details that matter to you.
6. Update antivirus on computers and devices you use to manage your website
As obvious as it may be, we strongly suggest you to keep your antivirus and antimalware software updated. Also we invite you, of course, not to open emails from persons you do not know.
Also, don’t open attachments or click on links that you are unsure of. Email spam keeps getting more sophisticated. Spam emails don’t always carry a subject as silly as “Click here to download an important message”.
They can infect your computer and some of your actions can make the malware spread to your website, therefore to its users.
7. Also update your browser
Many good browsers, including Chrome and Firefox, can be extended with an increasing number of apps (or extensions or plugins). These apps can make life easier for you in many different ways.
Still, our suggestion is to always ensure that both these apps and your browser are up to date. Also, keep an eye out for those apps you didn’t install on purpose. They could be the kind of malware that opens up dozens of spam popups whenever you try to do something on the internet!
We develop Ecommerce, can we help you?
At Handyweb.ie we can help you improve your Ecommerce Security, as we can provide quality advise, put in place secure certificates (HTTPS) and setup automated backups.
We can perform a scan on your website, then clean, protect, and monitor it every day, preventing attacks from hackers and other vulnerabilities from arising.
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